9 Best Email Marketing Tools

Last updated on June 26th, 2023 at 12:57 am

9 Best Email Marketing Tools to save money and Time. Email Marketing Tools is a marketing tool that helps companies to create and manage email marketing campaigns.


To manage your email marketing campaigns, you need to purchase and use an email marketing tool. A few other marketing strategies are still in place when using email marketing tools. Online, you should have all other essentials for the absolute best exposure of your business also as your product.

A company website, blogs, and social media should even be a neighborhood of your marketing strategy, and they should add conjunction with one another and together with your email marketing strategy also.

1. Mailchimp 

Mailchimp may be a web-based email marketing service with many users worldwide. the appliance allows users to share newsletters on various social networks and track customer engagements.

The appliance provides tools to make targeted emails, run Facebook ad campaigns, automate follow-ups, and monitor campaign progress, among others.

With Mailchimp, users can collect and analyze their email responses. the appliance offers graphical representations of knowledge and customer interactions in various formats.

Mailchimp allows users to style, share and track email newsletters from any location. With an interactive drag & drop interface, users can create and share attractive email campaigns.

The built-in analytics and reporting functionality allows marketers to watch customer activities or generate unplanned reports. Mailchimp also offers a mobile-based application for both Android and iOS devices.

The appliance works as a shortcut to success in users’ email marketing accounts, enabling users to receive campaign updates, add subscribers and remain informed about social media activity.

The answer serves a good range of companies, from small e-commerce to big online retailers, and is out there on a monthly subscription basis.

2. AWeber

AWeber may be a trusted and reliable email marketing tool that has been operational for nearly 18 years. It provides a variety of features and tools that help small to medium-sized businesses to grow.

AWeber features a user-friendly interface that will rather be integrated with other applications on your website.

Some robust features of AWeber include generating automated email sequences, the ability to A/B tests, access to autoresponders, pre-designed email templates, email tracking, list management, and lots more.

If you get distracted by any of their marketing jargon, inspect their support options like phone support, live chat, live webinars, email support, and an enormous library of tutorials.

You’ll also use one of Shane Barker’s recommended conversational AI platforms to spice up your email marketing campaigns while using AWeber.

AWeber gives a free 30-day trial to its new users to urge a hang of their services. The monthly rentals start from $19 a month and escalate up to $149 a month counting on the number of subscribers. recover savings by making quarterly or yearly payments in one go.

The following plans are offered by AWeber

  1. AWeber Pro Only (Recommended)
  2. AWeber Free and Pro
3. HubSpot Email Marketing

HubSpot offers a reliable and feature-packed email marketing tool that’s fitted to growing businesses — for free of charge. you’ll create professional marketing emails that engage and grow your audience with the straightforward drag-and-drop email builder.

With the drag-and-drop email builder, you don’t get to serve IT or designers for help. On top of the free email tool, you’ll use the HubSpot CRM free of charge to make tailored touch-points for your customers.

HubSpot Email is automatically connected with the HubSpot CRM, so you’ll tailor relevant emails to support any details you’ve got — like form submissions and website activity.

Using the CRM, you’ll include personalized content in your emails, like given name and name, to make sure your contacts desire they’re being personally addressed, all while tracking email activity within the CRM.

The HubSpot email tool is free for up to 2,000 email sends per month, with upgrade solutions starting at $50 with Marketing Hub Starter.

Pricing: FREE

If you are willing to learn more about Hubspot, I’ve written an in-depth article covering almost everything, you can check out All New Hubspot CRM

4. Gmail

Gmail may be a cloud-based solution that helps businesses streamline communication across the organization via emails. It enables professionals to sort inbox messages into various categories and place emails into new tabs employing a drag-and-drop interface.

Using Gmail’s confidential mode, businesses can set an expiration date for messages and secure information by preventing unauthorized access.

Managers can create personalized accounts for workers and consider the schedule of upcoming meetings on an in-built calendar. Additionally, it offers mobile applications for iOS and Android devices, which lets users manage multiple accounts and receive automated notifications regarding new emails.

Gmail comes with an application programming interface (API), which allows organizations to switch the system and integrate it with various third-party systems.

The merchandise is out there for free of charge and support is extended via documentation. Google Workspace (including Gmail) provides the following plans

  1. Business Starter– Rs 125/user/month (Grab 10% Discount) Only for 1st customer
  2. Business Standard– Rs 672/user/month (Grab 10% Discount) Only 1st customer
  3. Business Plus– Rs 1260/user/month
5. ActiveCampaign

ActiveCampaign has been called one of the key InfusionSoft alternatives. For those that want the robust sales and marketing automation power of InfusionSoft, but are easier to use and found out, there’s ActiveCampaign. Despite the lower cost and simple use compared to InfusionSoft, you aren’t losing tons in terms of functionality.

ActiveCampaign still allows you to run very behaviorally driven marketing and sales campaigns, but with a setup that the majority of tech-savvy business owners can understand.

The full-blown version of ActiveCampaign offers an all-in-one solution for a business to deal with its CRM, email marketing, deal flow, sales automation, and more. With the offer of one-on-one training and onboarding, without the 4-figure fee that InfusionSoft requires, it’s an excellent alternative.

If you would like to automate the way you retain in-tuned together with your customers both new and old. Pricing: ActiveCampaign starts at $7.65/month if paid annually and goes up to $149/month for the full-blown package.

6. ConvertKit

ConvertKit is the newest member of the list of best email marketing tools to seem out for in 2020. it had been started in the year 2013 with the intent to supply a hassle-free marketing experience to stand-alone professionals like bloggers, course creators, vloggers, Instagram stars, and therefore the likes of authors.

With their built-in landing page editor, you are doing not require your website to start out with email marketing.

The ConvertKit tools make the e-mail automation workflow process seamless. The visual builder allows you to figure out the e-mail sequence and use it as per your requirement.

ConvertKit is best suited for people with less budget and requires sending plain text messages only. ConvertKit offers a 14-day free trial policy wherein you’ve got access to each feature here.

The monthly plan starts from $29 and shoots up to $79 for an increased number of subscribers. If you continue to don’t find the features appropriately, they need a 30-day refund policy also.

7. OmniSend

Omnisend is an omnichannel marketing automation platform for growth-focused eCommerce businesses. Omnisend allows you to feature several channels to an equivalent automation workflow for seamless communication via email, SMS, web push notifications, and more.

Omnisend offers a user-friendly drag-and-drop visual composer for emails and email capture features (pop-ups, landing pages) to create your customer base. Automation features help create robust automation workflows and personalize your message-supported customer data, campaign engagement, and shopping behavior.

Omnisend offers integration with the bulk of eCommerce platforms and other marketing tools. Services are offered on a monthly subscription basis and include support via email, live chat, and a web knowledge domain. Omnisend invites Freelancers and Agencies to hitch the Omnisend partner program.

This program is made to assist Freelancers and Agencies accelerate their growth, winning more clients, and receiving an industry-leading revenue share for referred and managed accounts.

Pricing: Omnisend offers a free plan for basic email marketing which incorporates up to 2000 emails per day. For automation and more advanced features, the quality plan starts at just $16 per month.

8. MailerLite

MailerLite is the simplest and youngest email marketing tool for professionals and little businesses. The interface is sort of easy allowing beginners to simply create and manage emails in the quickest possible way.

MailerLite offers some basic templates that are basic, minimalist yet modern. it’s a well-liked email marketing tool for website owners, businesses, and freelancers trying to find email marketing software that’s simple and affordable.

MailerLite features a free plan for up to 1,000 subscribers and therefore the monthly plans start from as low as $10 per month. Users can make a further 30% savings by paying for a year at a time.

9. MailJet

Use Mailjet to conveniently combine template-based marketing and transactional email sending in one online app. Increase that to a consultation service else, and you’re ready. The SMTP server and RESTful API integrate smoothly with the remainder of your apps.

Libraries allow you to add Mailjet support to your app in several languages, including Python, Ruby, and PHP, and integrations with Magento, WordPress, and far more.

You never need to worry about getting stuck either, as there’s a 24-hour support line. Take advantage of the e-mail template designer or upload your own. There also are tools to segment lists and personalize emails with all of your contact data.

The A/X testing feature allows you to check up to 10 different versions of your email before you opt on which one stands out because the best.

A campaign comparison tool pits your previous campaigns against the present ones to offer an entire picture. Manage email lists, stats, and templates all inside Mailjet’s interface, but eventually, you get to make a decision on how you would like them sent.

For instance, you’ll use the app’s UI to make a campaign otherwise you could use the API integration and use a couple of lines of code to launch a formatted email campaign to your contacts.

Pricing: The free plan bags you 100,000 contacts and you get to send 6,000 emails a month. The bronze package costs you around $7.49/month.

The success of email marketing campaigns depends majorly on selecting the right tool for your business. Despite the growing popularity of other digital marketing tools, the use of email marketing tools is only bound to increase.

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